Clik here to view.
What is the Role Of A Brand Manager?
The brand name of a product is as crucial as the qualities of the product. A brand name is the identity of a product. It is a name, symbol, and design which distinguishes the product from other...
View ArticleClik here to view.
Self Improvement – Definition, Meaning, Steps, Ideas
Self Improvement is the enhancement of one’s knowledge, education, personality, status by making conscious efforts. Self Improvement is one’s journey to achieve their personal goals. What is Self...
View ArticleClik here to view.
Shelf Talkers – Definition, Objectives, Tips, Advantages
Retail stores have changed dramatically in the past few decades. Earlier, one retail store was dedicated to the sale of one type of product. But nowadays, different types of goods are sold in one...
View ArticleClik here to view.
What is Product Development? Definition, Meaning, Phases
Definition Product development refers to all the stages that are included in building a product from its initial idea to its release in the market. All the processes that are involved in formulating...
View ArticleClik here to view.
Uniform Commercial Code or UCC – Definition, Purpose, Articles
Definition Uniform commercial code is the standardized state laws and regulations that govern commercial transactions in the United States of America. It includes the sale of goods, insurance...
View ArticleClik here to view.
What is Trade Fair? Definition and Importance of Trade Fairs
Definition Trade fair is an event in which firms belonging to the same industry present their products and services in a defined setting to prospective clients, end-users, retailers, wholesalers, and...
View ArticleClik here to view.
What is Statement of Work? Definition, Meaning, Format, Tips
A statement of work is an integral part of contract and project management that guarantees completion of project work as per the set expectations and guidelines. It is a narrative description that...
View ArticleClik here to view.
What is Rationalisation? Definition, Meaning, Elements, Advantages
The rationalisation is defined as a process or a reorganisation concept that is implemented to boost efficiency and productivity. In the corporate sector, the term is also used for closing down or...
View ArticleClik here to view.
Follow This Process to Get CoSchedule Ready for Your Marketing Team
Once you've got your foundation laid, you can get ready to roll-out CoSchedule to your entire team. This blog post teaches you some important things that you need to do before you start inviting team...
View ArticleClik here to view.
Rate Card – Meaning, Definition, Terms, Advantages
Definition As the name suggests, the rate card is a card showing the rates. It is defined as a document that contains descriptions about the price for the placement options listed in it. It generally...
View ArticleClik here to view.
Discrimination Pricing – Definition, Types, Examples, Objectives
Companies use various pricing strategies to generate profit by selling the same product. Discrimination pricing is popularly used pricing strategy by companies to generate profit. In a discrimination...
View ArticleClik here to view.
Prepaid Expenses – Definition, Meaning, Examples, Advantages
Definition Prepaid expenses are defined as costs that an organization anticipates will occur in the future or down the road and are paid ahead of time in advance. It means that it is a cost that has...
View ArticleClik here to view.
Consumers vs Prosumer – Difference Between Consumers And Prosumers
The introduction of technology and high-speed internet has changed the way our world operates. Bankers started keeping records in computers rather than keeping account books; students are learning...
View ArticleClik here to view.
10 Steps of a Meaningful Self Evaluation
As appraisals are right around the corner, your company might be asking you to fill in the self evaluation form. Self evaluation is one of the best ways through which an employee can monitor her...
View ArticleClik here to view.
Material Management – Definition, Meaning, Objectives and Role
What is material management? Material is one of the most essential and basic commodities required to keep running the production process of an organization. The production process comes to a halt when...
View ArticleClik here to view.
Media Planning – Definition, Factors, Importance, Process
Media plays a crucial role in the success of an organization. Companies make the use of various media platforms to reach their potential customers. The purpose of media is so vital that companies...
View ArticleClik here to view.
What is Remarketing? Types, Strategies and Purpose
If you want to convert those people who visit your site but don’t make a purchase from your website or don’t perform the favorable action, remarketing campaigns will help you target those people again...
View ArticleClik here to view.
What Is Fill Rate? Definition, Meaning, Formula, Examples
Fill Rate is associated with measuring the ability of an inventory in meeting the demand of the customers. So, the percentage of customers that can be satisfied with the stock that you have at hand...
View ArticleClik here to view.
Diversity Training – Definition, Meaning, Process and Objectives
Diversity training is defined as a training program that encourages positive interactions between a group to minimize discrimination and prejudice. It is a gradual process that teaches individuals the...
View ArticleClik here to view.
Disciplinary Procedure – Definition, Meaning, Types, Advantages
A disciplinary procedure is defined as a step-by-step process that deals with the perceived misconduct of an employee. It includes written rules and regulations that the organization commits itself to...
View Article