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Telemarketing – Definition, Types, Skills, Career
Telemarketing is defined as the direct marketing of goods and services to potential customers. It involves approaching, contacting or vetting to assess the interest of the customer and then follow-up...
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How to Build a Content Marketing Funnel That Converts (Template)
What could be more annoying, having a great product and not making any sales? Always creating content and getting positive comments and everything just seems to end in the comment section. And you are...
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Consultative Selling – Definition, Meaning, Techniques, Examples
When salespeople opt for an investigative approach by asking questions to get quality responses from the prospects to find out their pain points so that they can offer best-suited solutions to the...
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What is Reverse Psychology and How to Use it?
Definition Reverse Psychology can be defined as a method of making other persons do what you want them to do by asking them to do the opposite of it. What is reverse psychology? Before I get into the...
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Mere Exposure Effect – Meaning, Importance, Examples, Limitations
In your regular lives, you must have experienced many of the times that you started liking something, imitating someone or opting for any new product or service just because you had seen it a lot. Or...
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Difference Between Macroeconomics And Microeconomics
Macroeconomics deals with the economy as a whole. It is the study of structure, behavior, national output, etc. of the entire economy, as the name goes. On the other hand, microeconomics deals with...
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Concept Development – Definition, Meaning and 6 Stages
Concept development is one of the essential and critical stages of new product development steps. Once an idea is generated and that idea is screened for its quality, then the concept development...
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How to Drive 150% Traffic Growth Using the GRAP Framework With Nadya Khoja...
What is most content marketers’ biggest concern? Not getting enough traffic. The struggle is real. Why? Declining organic reach on social media and increased search competition. Today’s guest is...
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Capacity Management – Definition, Meaning, Functions, Process, Activities
Definition Capacity management is defined as adjusting the capacity of a resource, for instance, a system, machine or equipment to meet the planned load or demand. In business, it to as the act of...
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Top 15 Sustainable Clothing Brands
Clothes are necessities as well as luxury items but do you know that the process involved in its manufacturing causes havoc on the environment. Consumers have become conscious about the clothes they...
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Heisenberg Uncertainty Principle – Meaning, Origin, Formula
Heisenberg Uncertainty Principle that technically suggested uncertainty in the behaviour of microscopic particles has its vast philosophical implications in understanding our relationships with this...
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What is a Generic Brand and how is it different?
The generic brand is a sort of consumer product. As they are not advertised, they lack a logo or widely recognized name. Due to their lack of promotion, they are generally less expensive than...
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Coordination – Definition, Meaning, Purpose Of Coordination
Coordination among the people working together is essential to get the maximum output. In an organization, there are several departments where hundreds of employees work together to achieve a common...
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Content Governance: How to Establish Processes That Drive Great Content
What does your ideal day at work look like? Does it involve constant emails and messages, digging through files just to find the right one, and worrying about missed deadlines… ...or is it filled with...
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Career Ladder – Definition, Benefits and How to Build One
Definition A career ladder is described as a structured process through which an employee can make progress in various job positions in the organization. The word ladder has an essential significance...
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Causal Research – Meaning, Explanation, Examples, Components
Causal research can be defined as a research method that is used to determine the cause and effect relationship between two variables. This research is used mainly to identify the cause of the given...
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Difference Between Contract Administration And Contract Management
The terms contract management and contract administration are often used interchangeably by organizations because at a broader level; they share several similarities. They serve complementary...
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What is Moral Compass and How to use your Moral Compass?
Moral Compass can be understood as the ability of a person in analyzing ‘what is right or what is wrong’ and then acting accordingly. In this post, we will be diving deep into the world of moral...
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Top 12 International TV Brands
George Bernard Shaw referred to television as the idiot box, but it has broken its shackles to become one of the luxurious necessities in the world. Today it is affectionately known by several...
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Your Essential Guide to SEO for Blog Posts (Checklist Included)
Create compelling, relevant content and readers will naturally flock to it. Simple, right? Not quite. Because what if your blog is never found? There are more than 1.7 billion websites today, and your...
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