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Outdoor Advertising – Meaning, 8 Types and Examples
When a business runs an advertising campaign that reaches the prospects and potential consumers when they are outside their home, then it is termed as outdoor advertising. In this article, we will...
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Transportation Management System – Definition, Outline, Components
The transportation management system is commonly referred to as TMS and defined as a tool to assist the supply chain professionals in managing their freight and carriers. It is used by business...
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Operations Research – Types, Advantages, Disadvantages
Operations research, popularly known as OR, is a scientific research method or a mathematical technique to determine the right decision for a problem. Operations research is used to provide aid to...
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Staff Turnover – Definition, Meaning, Types, Causes, Benefits
Staff turnover is defined as the rate at which the staff in an organization leave the firm at a specific time. The term staff turnover is used to measure attrition, retention, and turnover in a...
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How to Maximize the Value of Your CoSchedule Calendar with Integrations
Adding integrations to your CoSchedule account helps maximize the value you receive from your entire marketing tool stack. Integrations make CoSchedule the single source of truth for all marketing...
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Retention Bonus – Definition, Steps, Advantages, Disadvantages
Definition A retention bonus is defined as a one-time payment that is used as a financial incentive to keep a valuable employee in the organization. It is generally offered during stressful times in...
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Yield Management – Definition, Calculation, Examples, Tips
Yield management is a pricing strategy through which you can maximize your revenue. It is a famous variable pricing strategy that is primarily based on influencing as well as anticipating consumer...
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Bullwhip Effect – Example, Causes, Analysis and Consequences
The bullwhip effect is a supply chain phenomenon in which there are inefficiencies in forecast and supply chain. The bullwhip effect refers to the fluctuating swings in response to the demands of the...
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3 Foolproof Ways to Use Negative Comments on Social Media to Boost Your Sales
No one likes to be bad-mouthed. Especially online on your social channels, where it’s out there in plain sight for all to read. And when it comes to your business, negative comments could reflect...
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What is Lead Management? Meaning and 9 Steps
In simple terms, lead management is understood as the process that revolves around generating leads, tracking their inclinations, analyzing activities, and managing them to get converted for favorable...
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PDCA Cycle – Plan-Do-Check-Act Cycle Explained
PDCA stands for Plan-Do-Check-Act and is a tool commonly used for project planning and continuous improvement. Walter Shewhart first introduced PDCA cycle and was later developed upon by Dr W. Edwards...
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Quota Sampling – Definition, Meaning, Advantages, Disadvantages
Definition Quota sampling can be defined as a sampling method where a sample of respondents, with specific characteristics and traits, for research is selected from the population of interest. What is...
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Material Handling – Definition, Objectives, Importance, Types
People moving material and final goods from one place to another is a common sight in a company which produces some physical products. Raw material delivered from suppliers is required to take to...
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Job Enrichment – Definition, Characteristics, Advantages, Disadvantages
Job enrichment is a technique adopted by management to motivate the employees and to provide job satisfaction to them. Job enrichment technique is also referred to as vertical job expansion or job...
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Customer Centric – Definition, Meaning, Characteristics, Advantages
Definition Customer Centric is defined as a process which starts and ends with only one thought, and that is customer satisfaction. It is neither a one-time action nor an event instead is described...
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How to Foster a Self-Accountable Company Culture That Gets the Most From Your...
Do you dread going to work? Does it impact your productivity? How can companies improve their culture? It’s not about putting ping pong tables, napping pods, and laundry services in the workplace....
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Job Shadowing – Benefits and TypesOf Job Shadowing
Job shadowing is an excellent method through which you can gain professional experience and understand the responsibilities of another employee. It helps you in better understanding which career path...
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Loyalty Program – Definition, Importance and Types
Companies use various marketing strategies to retain their customers and to encourage customers to spend more money. It is less expensive for a company to maintain its old customers rather than...
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How to Create Expert Roundups That Go Beyond Interviews and Quotes to Deliver...
A few months ago, I landed a guest post for a huge brand; CoSchedule. The piece was on a topic I had quite a bit of experience with (ToFu content) making this a perfect opportunity to create a rad...
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Your Complete Guide to Setting Freelance Marketing Consultant Rates
Setting your freelance marketing consultant rates is not a simple task. In fact, it can be as confusing as being asked, “How much salary do you expect to earn?” by an interviewer. Asking for too much...
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