Clik here to view.
Strategic Groups Definition – Meaning And Examples
Definition Strategic groups can be defined as a group of companies within a particular industry that follows a similar strategy or similar business model. The companies that are part of the same...
View ArticleClik here to view.
Marketing Intermediaries – Meaning and Types Of Intermediaries
It rarely happens that customers directly buy from the company. In most of the cases, there are many intermediaries which are present between the company and the customer. These intermediate...
View ArticleClik here to view.
What is a Lean Office? Principles and Design of a Lean Office
In simple terms, the lean office is defined as the application of lean management principles or lean philosophy to the front end processes. It was Toyota manufacturing that developed the concept of...
View ArticleClik here to view.
Recency Effect – Meaning, Examples and Role
As per many psychological theories, when you will be asked to recall the items in any order from a list, there are brighter chances that you will remember the things that were at the end of the list...
View ArticleClik here to view.
Quality Audit – Definition, Meaning, Types, Advantages
Definition Quality audit is a process of examination and verification of procedures, records, and activities of a quality system that is carried out by an audit team or an internal or external quality...
View ArticleClik here to view.
Training Needs Analysis – Features, Components, Levels and Benefits
Training Needs Analysis is the process of identifying the training and development needs of the workforce, so they can perform their jobs more effectively to accomplish individual and company goals....
View ArticleClik here to view.
What is Product Quality? 7 Steps of Product Quality Management
In simple terms, you can understand product quality as a characteristic that is a further conglomeration of different features for fulfilling the customer needs and maintaining the industry standards,...
View ArticleClik here to view.
Marketing Request Forms: How to Create One Your Team Will Actually Use
Requests from your marketing team are pouring in left, right, and center. Your email marketer needs access to a tool, your content writer needs a brief for your latest blog post, and your social media...
View ArticleClik here to view.
Quality Assurance – Definition, Meaning, Certifications, Models
Definition Quality assurance is a method to meet customer needs, requirements and expectations in terms of price, reliability, design, functionality, and durability of a product. It ensures that the...
View ArticleClik here to view.
What is a Market Profile? Definition and How To Create One
Definition Market profile is the set of characteristics that can help a business entity in recognizing a market segment or a target group of population or buyers. Understanding market profile Market...
View ArticleClik here to view.
Unit Price – Definition, Examples and Calculations
You must have faced situations when you are supposed to compare prices of items that are not sold in equal quantities. If it has confused you a bit, then let me tell you here that by knowing the unit...
View ArticleClik here to view.
Marketing Operations: The Start to Finish Guide for Busy Managers
You’re managing a team of marketers. Each has a different job, a different set of tools, and a different way of working. How can you manage those and make sure they’re spending their time effectively...
View ArticleClik here to view.
Underutilisation Definition, Meaning and Factors
When full utilisation of the potential/capacity of the workforce and resources essential for optimized growth rate is not being practiced, it is termed as underutilisation. An organization suffering...
View ArticleClik here to view.
How Marketers Can Identify Their Best Customers to 3X Business Growth With...
How much do you know about your customers, especially the very best ones? Companies that conduct ongoing customer research grow two to three times faster than those that don’t. How many? About 70% of...
View ArticleClik here to view.
Labour Relations – Components, Importance, Purpose
Labour relations incorporate the processes involved in between Management & Union or Employers & Workforce for making effective decisions and channelising an organisation. With the inclusion...
View ArticleClik here to view.
Market Development – 4 Steps and 5 Types Of Market Development
Market development is a strategy for growth that organizations use to develop new markets or new market segments for existing products. The primary targets of market development strategy are the...
View ArticleClik here to view.
Freelance Marketing: Your Guide to Getting Started and Finding Success
So, you’re freelancing, and you want to figure out how to market more effectively? You’ve spent some time learning your industry and figuring out what you’re good at. You know there’s more you can be...
View ArticleClik here to view.
What is Marketing Intelligence? Benefits and Tools
Marketing Intelligence is a process where a company or business gathers, monitors and analyzes relevant information for result-driven decision making about marketing opportunities, niche market...
View ArticleClik here to view.
What Is Marketing Resource Management (and How Can It Help You Defeat Daily...
If you’re a marketing manager, you know how challenging the job can be. Take a second to think about your day-to-day routine. How many of these tasks are part of your daily working process? You’re...
View ArticleClik here to view.
Interactive Marketing – Meaning, Types, Advantages of Interactive Marketing
A marketing campaign that improvises as per the inclinations, preferences, and reactions of customers to make the campaign more relevant and personalized is understood as Interactive Marketing. We all...
View Article