What is Resource Allocation? Definition, Role and Factors
Definition Resource allocation is a process which supports the company goals by managing authorities and assets in a result-driven manner to achieve strategic goals. In this post, we will dive deep...
View Article13 of the Best Research Strategies to Create Amazing Content
We all know it. Creating awesome content is a perpetual challenge. You're always under pressure, trying to come up with that breakthrough piece of evergreen content that'll keep readers flocking to...
View ArticleWhat is a Service Level Agreement or SLA? Definition, Importance and Examples
Service-Level agreement or SLA is a Commitment between the service provider and the client which covers multiple aspects of services. It covers a lot of ground and mainly covers availability quality...
View ArticleHow To Create User Intent Optimized Content That Delights Your Customers
When people search online they expect results that are in line with their desires. That’s user intent. It’s the vision driving their end goal. If someone searches for restaurant apps, he’s looking for...
View ArticleMarketing Project Management Software: How to Choose and Use the Best Option
Marketing project management isn’t easy. Projects can turn into team fire drills, and working under disorganized conditions negatively impacts results. Research data bears this out, too: Marketers who...
View ArticleHow to Be Efficient and Effective With Small Business Marketing Automation
Marketing is a critical element of business success… … Just like the other 500 things you’ve got to get done RIGHT NOW. There’s hardly a marketer out there who doesn’t wish for a clone of themselves...
View ArticleHow to Choose the Best Marketing Campaign Management Software
Successful marketing campaigns involve TONS of moving parts. To visualize and manage all those parts, you need the right tool. One that can organize your: Project timelines Team workloads Content...
View ArticleHow to Unify Your Marketing Department for Effective Content Collaboration...
What’s stopping you from reaching your goals? Are labor-intensive processes slowing you down? What processes can marketers implement to improve collaboration that makes SEO and content work?...
View ArticleHow to Triage Incoming Marketing Requests with CoSchedule
Marketing managers are flooded with requests for assets. Your inbox is overflowing, there’s no good way to manage the process, and there is a constant fear that things are getting missed. The good...
View ArticleIndustry Life Cycle – Stages Of Industry
Definition The Industry life cycle denotes the evolution of the industry from the different stages it has to go through based on the characteristics of businesses involved in the industry. Some...
View ArticleWhat is Landed Cost? Definition, Types and Calculation
Landed cost is a significant term for companies that are involved in importing business. Those businesses need to maintain small costs to ensure their profitability in the industry. The companies that...
View ArticleHow to Use a Marketing Kanban Board to Manage Every Project
As marketers, we have a lot on our plates at all times. Our teams don’t just execute campaigns; they fuel successful launches and grow customer loyalty. And that’s what makes it challenging. There’s...
View ArticleWhat is Internal Environment? Definition and 11 factors
The meaning of the word environment is the surroundings or the area where an activity takes place. Various events take place in an organisation, and several employees work together to achieve a common...
View ArticleGlocalization Definition – What it is, Examples and Advantages
Glocalization happened a few decades ago when companies decided to enter foreign markets to expand their business. Initially, it was hard for international companies to follow the business rules and...
View ArticleWhat is Concept Testing? Definition, Objectives, Benefits
Many businesses fail because they were started on a hunch. Some business idea sounds great in our head, but that does not mean they will become successful. It is never right to put your money into...
View ArticleImportance of Communication and its Benefits
Effective communication is a soft skill that is in high demand all around the world. It is a two-way pervasive process of exchanging information and reaching mutual understanding via verbal or...
View ArticleHow to Master UX Writing in 4 Simple Steps (+ Template)
You know a good web app when you see it. After a cursory scan through the homepage, you immediately understand how the product works, what value it provides, and what you should do next. It’s easy to...
View ArticleBusiness Model of SpaceX – How does SpaceX make money?
Space Exploration Technologies Corp. also is known as Space X, one of the most significant and celebrated companies of the US in the recent times involved in aerospace manufacturing and space...
View ArticleBusiness Model of Quora : How Does Quora Make Money?
A startup, which began on June 2009, and changed the way the world deals with queries they have and questions that go unanswered is Quora. Being the top-notch Question-and-Answer website is the basic...
View ArticleHow to Start Your Own Branded Podcast From Scratch (Even Without Experience)...
Do you have a podcast? Why not? What does it take? Learn how to launch a successful podcast—no experience necessary. Just start it, and stick with it. Today’s guest is Nathan Ellering, Head of...
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