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Why Change Management
There is a common denominator for achieving the intended outcomes of your initiative: people. Your initiatives impact how individual people do their work: their processes, job roles, workflows,...
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The Value of Configuration Management
For the purpose of understanding the value of Configuration Management, we have to trace how value is added to transactions. The value transaction is important to the supplier because that is where...
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How the Enterprise is Shifting Towards Corporate Social Responsibility and...
Due in part to a major transition signaled by the Business Roundtable in August, many businesses have begun reevaluating their marketing strategies with an increased focus on corporate social...
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The Best Way to Share Project Timelines and Visibility With External Departments
If your marketing team is regularly creating assets for other departments (like the sales department) chances are you’re looking for a better way to manage this process. Endless emails, desk drop...
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Descriptive Research – Characteristics, Methods, Examples, Advantages
Descriptive research is a type of research that provides an in-depth description of the phenomenon or population under study. Descriptive research is neither in the category of qualitative research...
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Commercialisation – Definition, Stages, Improvements
The word commercialisation is quite familiar to us, but we never try to understand it in detail. We see marketing every day through our eyes. Every single thing is commercialised well amongst us....
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Profit Sharing: Definition, Objectives, Methods
Money, as we all know, is a great motivator, and if an employee is offered a chance of owning a part of profits, it takes his motivation and contribution to the next level. Profit-sharing is defined...
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9 Characteristics Of Globalisation
Globalization is geographic distribution and scattering of business, service, and or industrial activities by various means of an association like collaboration, joint venture, partnerships, or any...
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13 Functions of Marketing every Marketer should know
The term marketing encompasses all those specialized activities and processes through which goods and services reach from the producers to consumers in such a way that the consumers’ satisfaction or...
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Distribution System: What it is and Types of Distribution Systems
A distribution system involves the delivery of material right from manufacturing, to distributors to the end customer. It consists of all the methods, procedures, equipment required for the flow of...
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8 Characteristics Of Socialism – Advantages and Disadvantages
Socialism is a political as well as economic system in which the distribution and production are owned by society. This is in opposition to capitalism, which promotes private ownership of the means of...
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Primacy Effect: Definition, Meaning, Causes, Examples
Definition The primacy effect is an ability to summon up information at the initial level. In psychology, it is defined as an involuntary bias that results in retaining information that a person has...
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Planned Obsolescence – Types, Advantages, Disadvantages
Definition Planned Obsolescence is the purposeful introduction of limited life artificially for a product or a design of the product so that it becomes no longer functional or out of fashion or in...
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GRAP Framework: How to Increase Web Traffic Without a Huge Budget
Stop me if you’ve heard this before. You created a marketing plan, outlined your content strategy and even allocated a chunk of your marketing budget to your content strategy. You now spend the next 6...
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Total Productive Maintenance – Definition, Meaning, Objectives
Definition Total productive maintenance is also popularly known as TPM and is defined as an approach towards equipment maintenance. Its objective is to attain one of the best production processes by...
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Zero Hours Contract – Advantages and Disadvantages
Zero Hours contracts are an agreement between an employee and a company that doesn’t have any fixed time. In this, the employee does not have any guarantees for the time to work. Zero hours contract...
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Trade Marketing: Definition, Strategies, Advantages, Disadvantages
What is trade marketing? Trade marketing is one of the oldest and primary methods of marketing. In trade marketing, the focus of the manufacturer is on the point of sale and value chain. By marketing...
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Demographics + Guessing ≠ Buyer Persona: Unify Your Story With Ardath Albee...
When was the last time you actually talked to your customers? What do they care about? What’s relevant to them? If you don’t know, you better find out. Marketers need to know and understand their...
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How to Plan an Effective Editorial Workflow in 4 Steps (Template)
Have you ever fallen down the “How It’s Made” rabbit hole on YouTube? I have, several times. It might seem weird to spend 30 minutes enthralled by how objects like pencils, ice cream sandwiches, and...
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How to Craft an Effective Blogging Business Plan That Nails Your Blog’s...
Jumping into the wonderful world of blogging is exhilarating. A blog is your little square of the internet where you can express yourself authentically – and make money doing so. There are so many...
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