Merger Definition – Types And Examples
With the evolving times, the demands of customers are also evolving. Therefore, companies are required to adopt different strategies to serve their customers better. In...Read more » The post Merger...
View ArticleMarketing Environment – Definition, Types, Importance and Examples
Various environmental factors affect the way a business is operated. These environmental factors can be divided into two broad categories, such as the internal environment...Read more » The post...
View ArticlePerformance Management System – Elements, Characteristics, Benefits
Businesses and HR managers use a performance management system for tracking and monitoring the performances of employees. It also improves and alleviates the evaluation and...Read more » The post...
View ArticleTactical Planning – Definition, Importance, Characteristics
Definition: Tactical planning is short term planning which takes into account the current operations of an organization. In this, you will be creating a strategic plan...Read more » The post Tactical...
View ArticleRetraining Definition – Meaning, Need and Advantages
Retraining is defined as a process that ensures learning of a new skill or in some cases revisiting an old skill or know-how to provide...Read more » The post Retraining Definition – Meaning, Need and...
View ArticlePerformance Review – Definition, Meaning, Dos and Don’ts
Definition of performance review A performance review is defined as an analysis of the work habits of an employee that helps to determine whether he...Read more » The post Performance Review –...
View ArticleWhat is Planogramming? 6 Types of Planograms
Retailers continuously look for ideas to make their store look presentable to attract more customers. The presentation of products in the store is as important...Read more » The post What is...
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Build Your Own Ideal Marketing Calendar With CoSchedule
In this post, you're going to learn step-by-step, how to build your own marketing calendar and put an end to the overwhelming feeling that is your current marketing situation. Step 1: Add a Project to...
View ArticlePersonal Development – Definition, Importance and 9 Steps
Definition Personal Development is the process of improving oneself. A person develops when he measures his skills and qualities and make conscious efforts to improve...Read more » The post Personal...
View ArticleDirect Selling – Definition, Types, Advantages, Disadvantages
What is direct selling? Direct selling is one of the primary forms of doing business. This method of sale is adopted by both small businessmen...Read more » The post Direct Selling – Definition,...
View ArticleCorporate Strategy – Meaning, Components, Advantages
Corporate Strategy can be understood as an all-embracing scope and direction along with the means, mediums, methods, and mechanisms through which different business operations of...Read more » The...
View ArticleEqual Employment Opportunity – Definition, Meaning and Advantages
Definition of equal employment opportunity Equal employment opportunity is a concept that emphasis that opportunities in employment should be freely available to all citizens irrespective...Read more...
View ArticleDeferred Compensation – Definition, Examples, Types, Advantages
Definition Deferred compensation is defined as an arrangement at your place of employment where a part of the compensation due to the employee is set...Read more » The post Deferred Compensation –...
View ArticleChange Agent – Definition, Types, Skills And Examples
A change agent is an individual who aids in transforming a company by putting the onus on organizational development, improvement, and effectiveness. He can be...Read more » The post Change Agent –...
View ArticleCategory Management – Definition, Role, Benefits, Challenges
The retailers around different corners of the world employ various policies to manage the organization and to step forward in the direction of high profit...Read more » The post Category Management –...
View ArticleChannel Management – Definition, Steps and Problems
Definition of channel management Channel management can be defined as a process used by companies to direct and manage various marketing techniques and the parties...Read more » The post Channel...
View Article9 Brilliant Steps to Become an Influencer
These days, the word ‘influencer’ is being tossed around very frequently. It has become a common buzzword in the online as well as offline channels...Read more » The post 9 Brilliant Steps to Become...
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How to Create Compelling B2B Blog Posts That Build Audiences and Convert...
The idea that B2B blog posts have to be serious and highly technical is a misconception. Yes, B2B audiences want expert advice and lots of it. But, blog posts don't need to be convoluted. Nowadays,...
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How to Apply Audience Insights to Content Marketing With Rand Fishkin From...
How can marketers make their content go beyond Google and Facebook for audience research to be a competitive advantage? The duopoly may monopolize your attention and saturate SEO and social media...
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Messaging Matrix: How to Keep Brand Messaging Aligned (Template)
Have you ever listened to two very different people describe the same story, like a book or movie? They probably gave you wildly different answers based on their own preferences and experiences,...
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