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Process Analysis – Definition, Meaning, Objectives, Advantages
Process analysis is defined as a breakdown of a process into step-by-step phases that are used to describe and convey the output, input, and operation that take place in each step. The concept is also...
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Niche Marketing – Definition, Meaning, Advantages, Ideas
Marketing is an essential part of the business. Companies use various marketing strategies to attract customers and to boost their sales. If you are also part of an industry and looking for ideas to...
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Collective Bargaining – Meaning, Types, Theories, Importance
Definition The process of arriving at a joint decision between two parties is called collective bargaining. The internal disputes between the employer and the employee, which is settled by negotiation...
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Comparative Advertising: 6 Steps to Creating Better Content That Converts
Would you like to double your annualized revenue in half-a-year? That’s exactly what I did for the early-stage startup Decibite. I was able to double their annualized revenue (+127%) in large part by...
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Organisational Politics – Definition, Meaning, Reasons And Effects
Definition of organisational politics Organisational politics is referred to the self-interest and agenda of an individual in an organisation without any concern about its impact on the objective of...
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Organizational Patterns – Definition, Meaning And Types
Definition The organizational pattern is a process that assists in structuring and organizing your ideas, thoughts, speech as well as a presentation for optimal impact. The link between effective...
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Organizational Leadership – Definition, Meaning, Tips, Styles, Importance
Definition Organizational leadership is defined as the ability of an individual or a leader to support the people around him and guide them towards achieving the goal of an organization. The leader...
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Flat Organizational Structure – Definition, Meaning, Characteristics, Advantages
Definition of flat organizational structure Flat organizational structure is defined as an entity where the top management is in direct contact with the front-line salespeople, employees at the floor...
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7 Sales Presentation Tips and How to Prepare one
Sales presentation, which is also known as the pitch, is the talk which is done to persuade or convince someone to buy something. The sales presentation is designed to close the sales of a product or...
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Contact Manager – Definition, Meaning, Objectives, Features, Advantages
The contact manager is defined as a software program that has a contact-centric database to track communication and information activities associated with contacts. It is an integrated approach where...
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Aggregate Planning – Definition, Importance, Strategies and Advantages
Aggregate planning is defined as a planning method in the production process. It is also considered a marketing activity that is used for determining the required resource capacity to meet expected...
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Advertising Strategy – Definition, Meaning, Types and Steps
If you want your customers to choose your product over your competitors’ product, then you are required to reach your customers in the right way and create awareness about your product. You need the...
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How to Create Successful Social Media Video Ads That Go Viral Using...
How can marketers create successful social media video ads that go viral and generate intentional results via an iterative approach? There are no bad ideas! Today’s guest is Travis Chambers of Chamber...
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Amalgamation – Definition, Types, Advantages, Disadvantages
The terms like amalgamation, merger, and acquisition are used when two or more companies decide to come together to form a new entity. However, it is common for people to get confused with the exact...
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What is Body Image? 7 Tips For Improving Body Image
Body image is understood as- how one perceives his or her own physical body, and the kind of attitude one has towards the physical self. The physical body includes size, appearance, and shape, while...
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Image Advertising – Meaning, Benefits, Objectives, Examples
Image advertising can be understood as a form of native advertising in which ads are placed on the images on web pages or the internet. Image advertising offers less intrusive and more native exposure...
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Sales Agreement – Meaning, Components and Samples
Sales Agreement can be understood as a contract in which Seller and Buyer agree upon the terms and conditions of the purchase. You must have gone through different terms such as Purchase Contract,...
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Socialisation – Definition, Meaning, Elements, Types, Features
Socialisation is defined as a process of learning in life that directly or indirectly influences the actions, beliefs, and behaviour of a human being. It encompasses the ideologies and norms of...
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How to Market a Referral Program to Your Customers Using the Four Laws of...
Some of the best referral programs in the world are run by marketing managers with little or no advertising budget, including Tesla. Consider your current marketing plan and imagine what that might...
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Organisational Hierarchy – Definition, Meaning, Examples, Advantages
Definition of organisational hierarchy The term hierarchy in an organization means the pecking order in the chain of command. Here every position along with all the pertaining rules and regulations...
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