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What is Sales Cycle? 7 Stages Of Sales Cycle
The sales cycle is defined as a process through which companies pass while selling a product or a service to a customer. It includes all the activities which are associated with closing the deal. Many...
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Chain Of Command – Definition, Levels, Features, Advantages
Managing and running an organisation is a challenging job. It requires a team of people to create discipline in an organisation and to get desired work done from them. Every organisation follows a...
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What is Sales Volume? Definition and Calculation
Sales volume is defined as the number of units sold during a specific accounting period. For example, if a company sold 100 strips of medicine per month, the entire year, then the sales volume is 1200...
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The Best Content Review and Approval Process to Eliminate Errors
“It’s time to scale.” Those are the words every marketing manager is excited to say. The words that mean they’ve validated their content strategy and are ready to grow its output and impact. Finally,...
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Self Employment – Definition, Types And Advantages
Self Employment is a state of working in which the individual works for oneself rather than working for any specific employer. If you are a skilled professional, Self employment offers you...
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Salesmanship – Definition, Importance and Types
The term salesmanship is mainly used for the sale of goods at a personal level. However, it should not be confused with personal selling. Selling a product to someone requires skills. It is not the...
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Functional level Strategy: Definition, Examples And Variables
Definition Functional service strategy can be defined as the everyday strategy which is formulated to help in the application of business and corporate-level strategies. Usually, top-level management...
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Competency Management: Definition, Meaning, Challenges, Benefits
Definition Competency management is a process to manage and develop the skills of an employee. It identifies essential abilities that are needed to improve performance and create competencies....
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25 Actionable Social Media Marketing Tactics That Will Get Results Right Now
Seven in ten Americans use social media. In fact, for many of us, the first thing we do in the morning is open up Facebook or Twitter or Instagram and start our daily scrolling. As a result,...
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Impression Management – Meaning, Examples,Tactics and Strategies
Definition Impression management is defined as a process where someone or other tries to influence the decision, opinion or observation of others about something or someone in particular. Within a...
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Gestalt Theory – Principles, History, Features and Applications
While thinking about any objects or analyzing any thought processes, human beings generally do not just focus on every single element, but they consider things as an entity of a greater whole. We tend...
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Purchasing Power – Definition, Meaning and Influencing Factors
Purchasing power is defined as the value of the currency. It is described as the number of services or goods that one unit of the currency can buy. It is an indicator of the present market conditions...
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Business Logistics – Definition and Importance
Definition Business logistics is a group of activities that involves storage and movement of products or information from the source from where raw materials are procured to the final customers....
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Gross Sales – Definition, Calculation, Gross Sales vs. Net Sales
Definition Gross Sales is the total of all the sales of the company’s products and services in a fix time duration without deducting or subtracting the returns and discounts. Here you need to remember...
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Social Media Marketing for Small Business: Your Complete Guide to Getting...
Marketing for a small business is work. You have to be scrappy with your budget and efficient with your time. You need your marketing channels and tools to work for you. And when it comes to social...
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Intermodal Transportation: Definition, Meaning, Types, Advantages
Definition Intermodal transportation is defined as a method or system where multiple modes of transportation are used to transport passengers as well as freight. This can be through trucks, railways,...
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Horizontal Communication – Definition, Meaning, Types, Features
Horizontal Communication happens when in an organization, communication and flow of messages occur amongst teams, groups or individuals who are at the same hierarchical level. With the help of...
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What is Direct To Consumer? D2C Marketing Model explained
When you sell your products and services directly to your end consumers without selling it via a wholesaler, retailer, distributor or any other means, then it is called direct to consumer or D2C/DTC...
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Advertising Appeals – Definition and 15 Types of Appeal in Advertising
Definition Advertising appeal is defined as strategies for grabbing the attention of people to persuade them to purchase your product or service. The approach can be a marketing or advertising...
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How Marketing Consultants Can Successfully Onboard Clients Onto Software...
Excuses, excuses. Too many tools? Too complicated? Too stressful? It takes time and help to learn how to use new software effectively, especially if you don’t use it regularly. How can marketers...
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