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Marketing Work Management: How to Calm the Chaos and Hit Every Deadline
Is your team working without a clear marketing work management process? If so, you’re probably tired of having more projects than you know how to handle. Your writers and designers are likely tired of...
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Customer Marketing: Helping Customers Discover More Value Through Content...
Content marketing isn’t only blogs, Webinars, guides, and podcasts. All content is meant to convert prospects and attract continued interest from existing customers. It costs more to convert new...
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Ditch “Corporatespeak” Nonsense And Write Compelling Copy With Nick Usborne...
Go to the homepage of your company’s Website, and read the copy aloud. How does it sound? Like a pushy salesperson? Cute and clever, but unclear? Why not sound like yourself? Avoid corporate speak...
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The Creative Economy 101 – Are you creative? | EU-Startups
It’s tempting these days to take a very bleak view of humanity because of human-created climate change, the threat of wars, the world’s general insecurities, or the daily acts of economic and...
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AfDB creates index to track, boost lending to women in Africa
AfDB will soon start tracking how much loan is given to women across the continent through its new initiative, the Women Financing Index (WFI). Chief Operating Officer’s insight: Operations Management...
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The surprising decline of entrepreneurship and innovation in the West
The idea that we are living in an entrepreneurial age, experiencing rapid disruptive technological innovation on a scale amounting to a new “industrial revolution” is a pervasive modern myth. Scholars...
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Free Trade Zones: Meaning, and Top 5 Benefits of Free Trade Zones
Have you heard about Free Trade Zone? Intrigued about their role in business management? Then In this post, we will learn about the Free Trade Zone or Foreign Trade Zone and how it plays a key role in...
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Drip Marketing Campaign: Benefits, Role, Elements, Examples, and Tools
When it comes to getting the customers for a business, there are many different marketing techniques which can be used by the marketers. Here we are going to talk about one such method. Have you ever...
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An Insider’s Guide to Writing a High Converting Long-Form Sales Copy
You probably don't like a long-form sales page. You're not alone. Nobody wants to scroll endlessly down a sales page to be told in a dozen different ways why they should buy a product. As a business...
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The Passion Economy and the Future of Work
On new creator platforms, individuality is a feature, not a bug. Chief Operating Officer’s insight: Chief Operating Officer - COO
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Discriminant Analysis: Significance, Objectives, Examples, and Types
Discriminant Analysis can be understood as a statistical method that analyses if the classification of data is adequate with respect to the research data. It is implemented by researchers for...
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Social entrepreneurship talk emphasizes solving social problems through...
Director of Social Innovation at Marquette University Kelsey Otero came to campus Monday to talk with students and community members about the importance of social entrepreneurship. … Chief Operating...
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How P&G is Reinventing Advertising—and Agency Relationships
P&G Chief Brand Officer Marc Pritchard on making major changes internally to drive growth and leadership. Chief Operating Officer’s insight: Ops Management
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Scenario Planning: Definition, Examples, and the Process
Want to make a strategic plan for the future of your business? Looking for a tool that can tell you about the uncertainties of the future? Then Scenario Planning is the best option for you. The...
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Demand Management – Importance, Components and Benefits
Demand Management is gauging the demand for a product or service in the future and planning the manufacturing so there wouldn’t be supply and demand gaps. The success of any business depends upon how...
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Demand Letters: Definition, Examples, Key features, and Steps to follow
Have you ever received a demand letter or sent one to some other person or a business? Do you know what a demand letter is in the first place? Demand letters are some formal letters of business which...
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Delphi Method: Definition, Steps, and Importance of Delphi Method
For those who want to know about the entire concept that revolves around Delphi Method which was developed and distributed along with the world by RAND Corporation, this is the place to be. The Delphi...
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Debtors – Meaning, Types, Important Tips
Have you ever borrowed some money from any bank or any person that provides some loan? If you have, then there is no doubt that you are also a debtor. Don’t you understand what we are talking about? A...
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Line of Credit: Meaning, Types, Examples, and top 3 Advantages
Do you know what is a credit line or line of credit? If not, then you have come to the right place. You can simply understand that Line of Credit is an arrangement in between a bank or other financial...
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Brand Strategy: Steps, Components and Why it is Important for Business
Do you know how big brands across the world make a particular image for themselves in the mind and soul of their customers? The brand strategy of the big brands empowers them to connect with their...
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