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Brand Awareness: How to Measure It the Right Way
Can you imagine a customer buying your product without knowing where it comes from or who produces it? Well, if this happens, none of the companies would bother spending money on raising brand...
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What are Awards and Rewards? Difference Between Award and Reward
It is common for people to get confused between two words which have the same sound. The English language is full of such words. There are two words of English “Reward” and “Award” which are usually...
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7 Key Differences between Research Method and Research Methodology
Research is an integral part of every small and big business. It is important for an organization to look into new areas and find new ways to expand their business. Research can be defined as a...
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Sources of Secondary Data and its Advantages and Disadvantages
Data is an important element of any research. The quality of not data decides the quality of the outcome of a research. There are two types of data which a researcher uses to research on something....
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What is a Learning Organization? Peter Senge’s 5 Disciplines of Learning
Learning organization can be defined as an organization which proactively makes efforts both in the form of investment and encouragement to educate their employees so that the company can adapt with...
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Market Economies: Meaning, Features, Types and the Advantages
Market economies can be defined as a market-oriented economic system. A market economy system is where all decisions regarding the production, distribution, investment, consumption, competition,...
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Sales Collateral: What it is, Importance and the Types of Sales Collateral
Sales collateral can be defined as the material created by the business to persuade customers and boost the sales of a product. Sales collateral is sales material that a salesperson use to make the...
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Reverse Logistics: Meaning, and Examples of Reverse Logistics
In a normal process, the final destination of a product is its final consumers or distributors. But whenever there is a process included after the sale of the product, it is known as reverse...
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Radio Frequency Identification in Retail and the Technology Benefits
Retailers always try to find out the techniques and implement in their stores to make their businesses work more efficiently, get an edge over their competitors, and most importantly please their...
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Retail Space Management: Steps, Importance, and Different Layout design
Have you ever wondered how retailers manage to organize thousands of products in a small store so efficiently? That hundreds of customers can shop at the same time without going crazy. Therefore,...
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Electronic Data Interchange: Advantages & Difficulties in...
The meaning of electronic data interchange is the exchange of information related to business with the help of a standardized format. That means the information can be sent from one organization to...
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10 Features of Blog you need to know to become a Successful Blogger
A blog is an informational website published on world wide web published in the form of dairy. The concept of the blog is introduced in the year 2009, where a single author shared information on a...
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Top 11 Important Features of Advertising that every Marketer should know
Advertising means making purposeful efforts to promote a product or service produced by a company. Advertising has become an integral part of every organization because of the tough competition in the...
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16 Important Features of a Company
A company is a body which is established by people for business purposes and registered under the company act law. A company is considered as an artificial legal individual having legal status and...
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Sales Conference – Purpose Of Conducting A Sales Conference
Sales conference are the meetings where people come together and discuss the new products, their uses, and qualities. These are also known as sales meetings. These can take place between the seller...
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Top 5 Trends in the Retail Industry in 2019 that you Should know
The retail industry has evolved significantly in the past few decades; rather, it is continuously changing. The transformation may be customer-centric or business-centric, but one can be certain that...
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15 Simple Steps to Start your Own Retail Business
Having your own business is the dream of many who are stuck in a 9-5 job. People have many great ideas for retail business, but they feel directionless because of the lack of knowledge about what...
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16 Key Differences Between Ferrari and Porsche
Ferrari and Porsche are names of two brands which are considered the most powerful cars and royal brands in the automobile industry. Because of their notch above performance, these both brands are...
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Sales Contest: How to create them, Advantages and Disadvantages
The sales department is the only department which helps in generating revenue, and it is important to keep the salespersons motivated and maintain a stimulating environment so that maximum sales can...
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The 7 Important Steps Retail Planning Process you Should know
In this article, you will learn about the steps involves in the retail planning process. In the retail planning process, a retailer decides about the planning strategies of the retail business, learn...
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