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Why Every Startup Should Adopt Product Marketing Strategy In 2019
Clever product marketing strategy is the key to the success for startups and there are many benefits attached here.
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Kroger Is Using a New Shoppable Offering on TikTok to Try and Sell...
The grocery chain is the first to test out the new ecommerce feature.
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How to Become a Social Media Consultant, According to 7 Successful Ones
If you’re interested in becoming a social media consultant but aren’t sure how to get started, or you’re hiring a social media consultant for your team but aren’t sure what to look for, keep reading….
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Research brief: Meaning, Components, Importance & Ways to Prepare
Have you ever faced a situation where a researcher has not exactly given the results that you require? Have you ever discussed research as what you want precisely and been disappointed to find that...
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Generational Marketing: Importance, Advantages, and Disadvantages
Many of you would have heard many times the importance to use targeted marketing strategies to link with customers, but then how is it taken care of. Segmenting your customers into age cronies is one...
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30 Marketing Plan Samples and 7 Templates to Build Your Strategy
Maybe you have no idea where to start when it comes to creating your marketing plan and don't want to leave out something important. Or you might be refining one you've already created. If you've done...
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“Assess Then Plan” Framework To Solve Makeshift Marketing With Brianne...
It’s good enough. Usually, “good enough” isn’t enough to solve problems for employees and customers. Today’s guest is Brianne Hoffman, senior marketing and communications manager at Wanzek...
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How To Document the Entire Marketing Process In 6 Simple Steps
Documenting your marketing processes gives you the steps you need to complete every project you take on. It's a vital part of executing any strategy. Perhaps you’re looking to revamp an outdated...
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Seed Funding: Meaning, Process and 7 Steps
Raising money for a startup is one of the most difficult tasks for entrepreneurs. Startup companies require to raise money to hire staff and rent office, and most importantly, they need money to grow....
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7 Differences between Business Development and Sales
It is not surprising that people get confused with the concepts of sales and business development because these two activities usually work nearby each other in an organization. However, it is not...
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Private labeling: Process, Advantages, and Disadvantages
Products are usually manufactured and provided by a company, and when the label of different companies is pasted on them, then they are called private-label products. Such products can also be...
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8 of the Best Scrappy Social Media Management Hacks for Small Businesses
Social media management articles for small businesses are usually filled with platitudes and “hacks” like, “social is supposed to be social! Make sure you engage with all your followers!” Sure, that’s...
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Importance of Retail and the Role of Retail in the Economy
The process of selling goods directly to the customers is called retail. The customers can buy one or many products from a particular retail store. The importance of Retail industry self-established...
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29 Effective Examples of Public Relations Campaigns and Tactics to Inspire...
Public relations spans a broad array of tactics and strategies. As such, what any two PR campaigns look like in actual practice can be vastly different depending on its goals. From old-school media...
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Debunking BS SEO Lies To Get Found With Stephan Spencer [AMP 150]
Remember the 1990s, when people used old school search engines? Cost per click for SEO was unheard of back then. Now, everybody uses Google. People have more control over marketing content than ever...
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The Ultimate List of Top Digital Asset Management (DAM) Software Platforms
If you’ve made it to this post, you’re likely already aware you have a digital asset management problem. Maybe you just spent 25 minutes looking for a high-res logo to send to a graphic designer. Or...
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Data Mining In Retail: Applications and Six Phases in the Life Cycle
Retail trade is one of the most competitive markets in the whole world, and retailers use various tactics to survive in this cut-throat competitive market. They take the help of countless advertising,...
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Ad Hominem: Definition, Meaning and Examples in everyday life
The concept of Ad Hominem can be defined as an attack on the character of the opponent rather than giving an answer to the contentions made by them. As per the New Latin language, Ad Hominem means ‘to...
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Unsought Goods: Meaning, and Marketing of these as sought-after goods
Definition Unsought goods are defined as those items that a buyer has no knowledge about and hence did not think of making a purchase. Consumers perceive certain things as undesirable and are not...
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Impulse Goods: Meaning, Marketing, and Examples of impulse goods
Impulse goods have been defined as commodities that individuals buy randomly without thinking things through. Impulse goods have no connection with planning, budget, or need of a particular item. It...
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